Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08308_Field_TCGG T73.txt

Text File | 1996-04-10 | 931b | 16 lines

     acquiring knowledge of a diversity of facts.

     The division of faculties which results from the
technological dilation or externalization of one or another sense
is so pervasive a feature of the past century that today we
have become conscious, for the first time in history, of how
these mutations of culture are initiated. Those who experience
the first onset of a new technology, whether it be alphabet or
radio, respond most emphatically because the new sense ratios
set up at once by the technological dilation of eye or ear,
present men with a surprising new world, which evokes a
vigorous new “closure,” or novel pattern of interplay, among all
of the senses together. But the initial shock gradually
dissipates as the entire community absorbs the new habit of
perception into all of its areas of work and association. But the
real revolution is in this later and prolonged phase of